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"If you think about what society as a whole is currently obsessed with, it always leads back to nostalgia. We have not been able to shake it," Bianca Betancourt, culture editor of Harper's Bazaar US, tells BBC Culture. From TV reboots like HBO Max's recently-cancelled Gossip Girl, to Ben Affleck and Jennifer Lopez's 2022 nuptials, Ugg boots, velour tracksuits and low-rise jeans apparently coming back into fashion, Paris Hilton singing her 2006 hit Stars are Blind to ring in the New Year, and the public re-evaluation of how women like Britney Spears were once treated, popular culture is particularly fixated with the early 2000s right now.