The best way for companies to make workers feel their efforts matter, says Bot, is to find creative ways to show it. “People need to see the links of the work that they're doing to the greater good,” she says. Research shows that workers who speak to satisfied customers, even for a few minutes, feel a sense of greater purpose and have a tendency to perform better as a result. Companies need to let employees know they are valued, adds Bot. “They have to be finding ways to show them that they’re appreciated, and what they're doing matters.”
